Chronicle: Press Release Journalism --Excess Detachment (2024)

Wednesday, June 5, 2024

Chronicle: Press Release Journalism --Excess Detachment

Chronicle: Press Release Journalism --Excess Detachment (1)

Chronicle: Press Release Journalism --Excess Detachment (2)

Posted byRich Liebermanat4:32 PMChronicle: Press Release Journalism --Excess Detachment (3)Chronicle: Press Release Journalism --Excess Detachment (4)

9 comments:

  1. Chronicle: Press Release Journalism --Excess Detachment (5)

    AnonymousJune 5, 2024 at 5:56 PM

    Just follow the lead of Washington Post new CEO Will Lewis. When you lose 77 million and your woke DEI bullsh*t is blowing up in your face, don't expect to keep your job. I, personally think the leftist rag deserves the vitriol it has wrought upon itself. When new boss states" Nobody is reading this sh*t" to his staff.. start packing that bankers box. What I find most amusing is that WaPo's ''saviors" are white males! Gotta love it!

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    1. Chronicle: Press Release Journalism --Excess Detachment (6)

      AnonymousJune 5, 2024 at 9:46 PM

      WaPo owned by billionaire Bezos is far from woke. It is like Musk “I have money, therefore I am smarter than you. Buy more sh*t you do not need!”

      But I understand how few Americans actually research what they are being told. So, they regurgitate the same old tired tropes being fed them by jerks like Lenny Leo and David Koch and C Thomas.

      80 years ago Americans were landing in Normandy to destroy Fascism. Now many Americans will support a rich kid who thought dead American servicemen were “losers and suckers”. How embarrassing to have such an idiot “leading the charge” to mendacity and hucksterism and verifiable cluelessness.

      Delete

    2. Chronicle: Press Release Journalism --Excess Detachment (7)

      AnonymousJune 6, 2024 at 9:08 AM

      So you actually think Bezo's bought WaPo to make a profit? He was bleeding it dry. Call it a vanity project. Face it. Printed news is dead and the idiot participation trophy winners running the show are nothing more than useful idiots. Now, for the last part. Show me the evidence of this "alleged statement"? You can't. Why? It doesn't exist. It's in the ether with the crime that was never committed or proven in NY. 80 years ago, brave young men enlisted and traveled to a foreign land to fight fascism. Many are interred there above the very beach they landed upon. Take a look at today's generation. How well do you think conscription would fly with the entitled generation of keyboard punchers? The left is such a miserable self loathing waste. You contribute nothing to society and like a squalling baby, throwing a tantrum refuse to accept facts and hold yourself accountable for your actions. In four years time, this administration has done nothing to encourage reelection. Ask any voter. The winds of change are blowing and a desperate and restless populous is at its wits end. Unable to enjoy simple pleasures and or provide for their families. Ask anyone one simple question: Were you better off four years ago? Do it. I dare you!

      Delete

  2. Chronicle: Press Release Journalism --Excess Detachment (8)

    AnonymousJune 5, 2024 at 7:06 PM

    Rich, no gets excited about the what the Chron does or does not cover because the Chronicle is NOT relevant and hasn't been relevant for a long time! The local baseball teams seem to think the Chron beat writers matter. They really don't. There are key bloggers and The Athletic coverage eclipses the Chronicle. But Rich, more power to you. You use them as a fund raising tool just like Trump uses the his political enemies. Also, please stop with the conjecture about Fox Corp's role in the Haener retirement. If you don't have solid named sources, please stop saying they "nudged" her out. You're creating fiction not news at the point.

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    1. Chronicle: Press Release Journalism --Excess Detachment (9)

      AnonymousJune 6, 2024 at 11:28 AM

      What 7:06 says is true. If you want real investigating today, you have to go to private individuals who do it as a passion and are supported directly by readers/viewers, not the mainstream media, who now do press-release and checkbook journalism almost exclusively. Watch PIX or KTVU every night and count the number of stories that clearly came from a press release initiated by the subject of the story. It's almost every one. And the rest come from eavesdropping on the police radio with confirmation calls from the appropriate department (fire, police, etc.).

      True journalism is dead, at least in the commercial sphere. Now there's little difference between the evening news and Drew Barrimore's show.

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    2. Chronicle: Press Release Journalism --Excess Detachment (10)

      AnonymousJune 7, 2024 at 1:11 AM

      11:28 I agree completely especially the Barrymore comparison

      Delete

  3. Chronicle: Press Release Journalism --Excess Detachment (11)

    AnonymousJune 6, 2024 at 6:09 AM

    The Comical (dba “San Francisco Chronicle”) is nothing more than paper and electronic dung at this point.

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  4. Chronicle: Press Release Journalism --Excess Detachment (12)

    AnonymousJune 6, 2024 at 11:25 AM

    Rich, this is very typical today, sadly. I read a story on a "right wing" site that would not be considered a real journalism site by most of the mainstream media:

    https://www.thepublica.com/almost-half-of-ucla-medical-students-fail-basic-competency-tests-aggressive-dei-policies-to-blame/

    Shortly afterwards it pops up in the mainstream Atlantic, with no credit to the original:

    https://www.theatlantic.com/health/archive/2024/06/ucla-woke-medical-school-dei/678606/

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  5. Chronicle: Press Release Journalism --Excess Detachment (13)

    AnonymousJune 6, 2024 at 3:27 PM

    Herb Caen, the deYoung family (the founders of the Chronicle) and Joe Rosenthal (the Chronicle photographer who took that shot of the Americans raising the flag at Iwo Jima in WW II) are rolling in the graves by the second. This newspaper is the biggest joke in town, but people are too zombied to notice. One of the biggest perpetrators of this "image" is the music critic turned social media troll Aidin Viadzi. Some readers actually thought he was an expert on COVID-19, but little did they know that vaccine mongers Bobby Wachter and Petey Chin Hong were gladly feeding him drug company propaganda. Then you've got Justin Phillips, who can't bear to walk away from stirring the pot, especially when it comes to reparations. Let's not forget Soleil Ho, who'd rather use an avatar than show her face in her columns. She's another sour puss. The Chronicle is so bad that it made me get a subscription to the Los Angeles Times. I get more real news about California and the Bay Area from that paper.

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Chronicle: Press Release Journalism --Excess Detachment (2024)

FAQs

What is detachment in journalism? ›

The third idea, detachment, refers to the emotional approach of the journalist. Essentially, reporters should not only approach issues in an unbiased manner but also with a dispassionate and emotionless attitude.

How many press releases per month? ›

But it's generally accepted to send press releases to the media once a month, or for bigger businesses with more announcements, once or twice a week. Most important of all, make sure you only send important announcements. Don't crowd journalists' inboxes with irrelevant information.

What is the most common topic of press release? ›

Common press release topics include new product launches, mergers and acquisitions, product updates, events, grand openings, new partnerships, rebranding, executive promotions/hirings, industry awards, and more.

What is press release dissemination? ›

Press releases announce newsworthy events or disseminate material information to the public about a company.

What is the rule of detachment? ›

The Law of Detachment is a spiritual practice about letting go of worry and allowing things to happen. The Law of Detachment can be described by the mantra, “Release and let go.” To use the Law of Detachment, let go of what's no longer serving you and open your mind to all possibilities.

What is an example of a detachment? ›

A more physical kind of detachment is an actual coming apart, when something breaks or separates: "The detachment of the wall and the baseboard made it hard to paint the kitchen." Finally, there is a military meaning of detachment — a unit or group of soldiers sent on a separate mission.

What does 30 mean in press release? ›

In short, -30- means “the end.” It's used to indicate that a press release doesn't continue, particularly at a page break.

What is the best day to distribute a press release? ›

Most research suggests that Tuesday tends to be a popular day to send a press release, and often means you can expect to see online press coverage by the end of the week. That said, lots of other people will likely be sending their releases on the same day as you.

What is the best time to issue a press release? ›

Mornings are the best time to send out press releases.

Mornings are best, but don't do it too early. If you put out a press release at 7:00 AM, it may end up ignored. By the time journalists get through everything in their inbox, there are already 200 other releases that have come after yours.

What are the three most important words in a press release? ›

> The three most effective words to use in writing a news release and headline are “free,” “new” and “best.” The meanings are well understood by all.

What does ### mean in a press release? ›

A couple of spaces below your final paragraph, centered on the page, put “###”. This signifies the end of your release. Page 2. - 2 - Tips On Writing A Press Release.

What is the cheapest way to do a press release? ›

A cheaper—and usually more effective—way to send your press release and get media coverage is through PR outreach or pitching the media. How can PR outreach more effectively get valuable press coverage than wire services? PR outreach involves contacting relevant media contacts with your press release or story.

What are the 3 P's of dissemination? ›

There are three main methods of (external) dissemination, also known as the three Ps: Posters, presentations, and papers. In addition, external dissemination intended to influence policy may occur through the use of media or government advocacy. Dissemination is most successful if multiple methods are used over time.

Why do journalists put 30 at the end of an article? ›

Close – in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended.

What is a boilerplate in a press release? ›

A boilerplate is a brief paragraph at the end of a press release that highlights a company and its core business information. It's a standardized copy, so you often see the same paragraph concluding every press release unless the company undergoes some considerable change that warrants a new boilerplate.

What does detachment mean in writing? ›

a feeling of not being emotionally involved: air of detachment She had an air of detachment about her.

How do you explain detachment? ›

What is detachment? There are a couple of ways to think about detachment. It can mean avoiding certain people or situations that are causing you stress or anxiety, which can sometimes lead to “emotional numbing,” or the dampening of emotions.

What is a detachment in communication? ›

Broadly speaking, emotional detachment is the inability or unwillingness to connect with others on an emotional level. Emotional detachment can also mean that people do not engage with their feelings, which can translate into repeatedly being disconnected or disengaged from what other people are feeling.

What is the meaning behind detachment? ›

1. : the action or process of detaching : separation. 2. a. : the dispatch of a body of troops or part of a fleet from the main body for a special mission or service.

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